That a microbrand might wish to democratize the watch purchasing process—that is avoid markups while producing a quality product—is nothing new. What does, however, differentiate Lorier from other brands is that they are not fixed on collectors. Lorier, instead, has constructed their brand around the principle of the “one watch collection.”
Category Archives: Other Watchy Bits
5 Watchmakers Changing the Face of Microbrands
From their initial role as disruptors, microbrands have created their own paradigm shift. And now, certain of these early enterprises are poised to enter the next level of watchmaking (if they haven’t already), establishing themselves simply as “contemporary brands.”
