Aesthetically, Brew watches draw inspiration from the mechanics of coffee--espresso machines, their brushed and polishes surfaces, their colours, curves, and contours. Philosophically, too, the brand embodies that moment of pause and reflection we call the coffee break. According to Ferrer, "the break is less about the consumption of coffee and more about savoring - savoring that very moment in time."
For dive watch enthusiasts, few things elicit the sensation of summer like a Tropic-style strap. Since their introduction in the late 1950s, these iconic dive bands have captured the essence of water-side freedom. Their basket-weave texture and spine-like edging are instantly recognizable and can be found on all manner of watches from budget-friendly Casio Duros to high-end Rolex Submariners.
Two gentlemen from Adelaide went on a quest to create the best sailcloth watch bands on the market. The result? Artem Straps. Rumour has it that aside from the practical concerns of durability and comfort, the creators considered how the material interacted with light, how it felt when you passed over it with your fingers. Sounds like something an artist might do. I wonder where they got the name?