The launch of any watch by Farer is reason enough for fanfare. The brand’s new Field Watch Collection is no exception. And unlike a lot of microbrand launches, there will be no wait time on this one. The Exmoor, Lomond, and Pembroke are ready and waiting for immediate shipping.
From their initial role as disruptors, microbrands have created their own paradigm shift. And now, certain of these early enterprises are poised to enter the next level of watchmaking (if they haven’t already), establishing themselves simply as “contemporary brands.”