Enter Formex. The brand takes its name from the French term “forme extreme,” meaning “extreme shape.” They have been independently producing watches in Biel/Bienne, Switzerland since 1999, and I would argue that they have also been contributing to a new aesthetic that is both original, and just familiar enough to fire the imagination of the everyday watch wearer. Unlike the brands mentioned earlier, they are also producing watches within reach—watches like the REEF 2.0. Continue reading Off the Cuff: Formex REEF 300m Dive Watch