In the 1970s, many Swiss brands were in financial chaos with the rise of the Quartz movement coming from Japanese manufacturers. Hence, this period in watchmaking was deemed “the quartz crisis.” Audemars Piguet realized it needed to design a watch that would put a stick in the spokes of Quartz, or it would be the end. When hearing from members of Italian markets and their … Continue reading Other Watchy Bits: A Brief History of the Audemars Piguet Royal Oak