If you put design + built quality + specs-for-the-money together, you get a recipe for a great watch. Lorier created that recipe when they released their very first model, the Neptune, and they have been using that same recipe ever since. It works.
That a microbrand might wish to democratize the watch purchasing process—that is avoid markups while producing a quality product—is nothing new. What does, however, differentiate Lorier from other brands is that they are not fixed on collectors. Lorier, instead, has constructed their brand around the principle of the “one watch collection.”