Todd, like the people who buy Seaholm watches, is an outdoorsy man who likes to go fly fishing and play outside with his children. His customers are hunters, professional fishermen, hikers, campers, and even musicians who live on the road. These are lifestyles that demand that their watch be well-built and reliable. And most importantly, to be able to get serviced for a reasonable price anywhere in the world. This makes each Seaholm watch have to check may boxes and I’d argue that they do indeed check all of these boxes.