Aesthetically, Brew watches draw inspiration from the mechanics of coffee--espresso machines, their brushed and polishes surfaces, their colours, curves, and contours. Philosophically, too, the brand embodies that moment of pause and reflection we call the coffee break. According to Ferrer, "the break is less about the consumption of coffee and more about savoring - savoring that very moment in time."
That a microbrand might wish to democratize the watch purchasing process—that is avoid markups while producing a quality product—is nothing new. What does, however, differentiate Lorier from other brands is that they are not fixed on collectors. Lorier, instead, has constructed their brand around the principle of the “one watch collection.”