Nogent is a small village in the Haute Marne region of France. Traditionally, the town is renowned for its blade-making. However, today it produces cutlery, scissors, fine hand-tools, and medical instruments which are shipped all over the world. A resident of the town is colloquially known as a nogentaise. It is from this that INVOG took the name for its first watch, as the brand founder and head watch designer first met here.
Off the Cuff: Brew Metric
Aesthetically, Brew watches draw inspiration from the mechanics of coffee--espresso machines, their brushed and polishes surfaces, their colours, curves, and contours. Philosophically, too, the brand embodies that moment of pause and reflection we call the coffee break. According to Ferrer, "the break is less about the consumption of coffee and more about savoring - savoring that very moment in time."