Your one stop for microbrand watch reviews.
That a microbrand might wish to democratize the watch purchasing process—that is avoid markups while producing a quality product—is nothing new. What does, however, differentiate Lorier from other brands is that they are not fixed on collectors. Lorier, instead, has constructed their brand around the principle of the “one watch collection.”
In 2019, after a successful Kickstarter campaign, Aevum released its second automotive-inspired watch, the Advance. The Carbon Limited is the latest in this new series and maintains all of the automotive references of the original Advance. Its name refers to ignition timing, or the moment a spark plug fires during its compression stroke to provide more power.
From their initial role as disruptors, microbrands have created their own paradigm shift. And now, certain of these early enterprises are poised to enter the next level of watchmaking (if they haven’t already), establishing themselves simply as “contemporary brands.”
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