IWC Opens Flagship Boutique in NYC

IWC in NYC Last week IWC Schaffhausen announced the opening of its flagship boutique on Madison Avenue in New York City. The boutique brings Swiss craftsmanship and innovation to the heart of the city with new and exclusive amenities. Features include a fully transparent watchmaker atelier and a product test lab display. The new boutique will be right at home in the Big Apple’s epicentre … Continue reading IWC Opens Flagship Boutique in NYC

The Longines Heritage Workshop and Museum in St. Imier

The “long meadows” Last month, while I was in Geneva—attending Time to Watches and Watches and Wonders—I had the opportunity to take a day out of my busy schedule and head to St. Imier for a personalized tour of the Longines Heritage Workshop and Museum. I have to thank Longines Canada for helping with the arrangements, and Gem Bijou for lending me a beautiful iteration … Continue reading The Longines Heritage Workshop and Museum in St. Imier

Seeing Pink: Tudor is now the Official Timekeeper of Inter Miami CF

Tudor goes pink with Inter Miami CF First Beckham. Then Messi. And now Tudor. In only its fifth season as a fútbol club, Inter Miami CF has managed to make waves throughout the soccer world, and now Tudor has the watch to help them navigate these high seas. Yep. Tudor is now the Official Timekeeper of Inter Miami CF. The writing may already have been … Continue reading Seeing Pink: Tudor is now the Official Timekeeper of Inter Miami CF