IWC in NYC Last week IWC Schaffhausen announced the opening of its flagship boutique on Madison Avenue in New York City. The boutique brings Swiss craftsmanship and innovation to the heart of the city with new and exclusive amenities. Features include a fully transparent watchmaker atelier and a product test lab display. The new boutique will be right at home in the Big Apple’s epicentre … Continue reading IWC Opens Flagship Boutique in NYC
The “long meadows” Last month, while I was in Geneva—attending Time to Watches and Watches and Wonders—I had the opportunity to take a day out of my busy schedule and head to St. Imier for a personalized tour of the Longines Heritage Workshop and Museum. I have to thank Longines Canada for helping with the arrangements, and Gem Bijou for lending me a beautiful iteration … Continue reading The Longines Heritage Workshop and Museum in St. Imier
A shared military history Some watch collabs just work. IWC and Mercedes-AMG, for instance. Heuer and Ferrari. Breitling and Triumph. Well, now you can add Marathon and Jeep to that illustrious list. Today, the watch brand officially launches what it has been touting since Time to Watches last month–its four new watches inspired by two of Jeep’s emblematic vehicles, the Willys MB and the Wrangler … Continue reading Marathon Watch Partners with Jeep
