In motorsport, sponsorships mainly consist of the big brands: Rolex, TAG Heuer, Omega, Tissot, etc. However, seeing a “smaller” brand like YEMA making its way into motorsport, primarily through a prestigious series like the World Endurance Championship, makes me smile.
If you’ve already made your summer travel plans, but haven’t yet decided on your travel watch, be sure to check out the Q Timex Three Time Zone Chronograph. While the name is a mouthful, you get exactly what’s advertised—a vintage-inspired chrono with a peculiar complication that isn’t quite a GMT, but functions like one.
Last month, Canadian entrepreneur, Edward Cho, wrapped up a successful Kickstarter campaign for his newly minted brand of watches, Fleux. The FLX001 and FLX002 are both 60s-inspired skindivers with a lot of shared DNA, but that ultimately differentiate themselves through their dials and bezels. Echoes of iconic divers from the era are present in both designs—Squale, Omega, perhaps a little Blancpain. And ultimately, I think the blend works well.
Calibre321 