IWC in NYC Last week IWC Schaffhausen announced the opening of its flagship boutique on Madison Avenue in New York City. The boutique brings Swiss craftsmanship and innovation to the heart of the city with new and exclusive amenities. Features include a fully transparent watchmaker atelier and a product test lab display. The new boutique will be right at home in the Big Apple’s epicentre … Continue reading IWC Opens Flagship Boutique in NYC
A shared military history Some watch collabs just work. IWC and Mercedes-AMG, for instance. Heuer and Ferrari. Breitling and Triumph. Well, now you can add Marathon and Jeep to that illustrious list. Today, the watch brand officially launches what it has been touting since Time to Watches last month–its four new watches inspired by two of Jeep’s emblematic vehicles, the Willys MB and the Wrangler … Continue reading Marathon Watch Partners with Jeep
“Gilty” Pleasures Since the appearance of the Black Bay GMT at Baselworld in 2018, it is fair to say that brand enthusiasts have been clamouring for a BB58-sized version of the same. Well, now we have it. Sort of. Perhaps one of the most hotly-anticipated and immediately debated releases of this year’s relatively staid Watches & Wonders has to be the Tudor Black Bay 58 … Continue reading Tudor Black Bay 58 GMT
