Off the Cuff: Whitby Watch Company Ad Mare Dive Watch

The official motto under Canada’s coat of arms reads A Mari usque ad Mare, which translates from the Latin as “From Sea to Sea.” To commemorate this heritage, The Whitby Watch Company has launched a new series of timepieces. The Ad Mare Collection is a slate of three divers--one to represent each of the seas along Canada's border: the Arctic, Pacific and Atlantic.

Off the Cuff: YEMA Superman FAF Search and Rescue

In the early 1970s, YEMA began equipping the French Air force with a dive watch. This might seem a bit pessimistic on behalf of the nation’s flyboys, but the watches were intended for a specialized group within the Search and Rescue branch: the Aviation Rescue Swimmers. The watch in question was YEMA’s historic Superman, reference 24.11.17. This marked the beginning of a decades-long collaboration.