Arnaud Pezeron is passionate about watches. And he's passionate about motorsport, too. When he began work on the MOT1ON Auto 24--the brand's flagship watch--more than three years ago, his objective was to meld the two loves into one. SYE (Start Your Engines) is a playful acronym which attests not only to this symbiosis, but also to the excitement he is hoping enthusiasts will experience upon purchasing their timepieces.