Dufrane has made a habit of highlighting Austin, its history, and its surrounding area with their watches--the Bergstrom Air, the City Limits, and the aforementioned Barton Spring, are but a few. Founder Steven Lee has even chosen to hand assemble the timepieces in his adopted home. In the case of the Deep Eddy, that's an automatic Swiss movement and American assembly for under $500USD. Hard to beat.
I think it's officially okay to state that the 1970s have arrived...again. Their new herald? The integrated bracelet sports watch. Guy Roebuck, of the Roebuck Watch Company, has seen the future of dive watches and apparently it lies in the past. I tend to agree.
Aesthetically, Brew watches draw inspiration from the mechanics of coffee--espresso machines, their brushed and polishes surfaces, their colours, curves, and contours. Philosophically, too, the brand embodies that moment of pause and reflection we call the coffee break. According to Ferrer, "the break is less about the consumption of coffee and more about savoring - savoring that very moment in time."